The Farehouse Market is a mini food hall located in the 600 W Chicago building. While some of their branding assets were provided to them by the property owners (like the Farehouse logo and the logo badge), they still needed menu boards, a customizable sign for special announcements, and various other signage solutions to help people navigate this unusual space and communicate current offerings.
The cafe menu board below is a temporary solution that looks high-end, but came at a reasonable cost compared to other similar options. The custom black-on-black graphic pattern on the lower portion of the menu board resembles brand patterns used in other areas of the food hall and incorporates the names of the other eateries.
Cafe Menu
Interchangeable & Customizable Interior Announcement Sign
The chalkboard sign below is not only customizable—but also magnetic and double sided. I worked with the Farehouse Team and a local signage company to produce several interchangeable panels for this interior sign display, including a could panels printed with information about the Farehouse Market and their coffee partners, and the customizable chalkboard panels.
Chalk marker art general announcements
Chalk marker art general announcements
Printed panel introducing The Farehouse Market and each restaurant component
Printed panel introducing The Farehouse Market and each restaurant component
Printed panel describing the coffee served in the Cafe
Printed panel describing the coffee served in the Cafe
Chalk marker art for special event
Chalk marker art for special event
Static Menu Boards
The Farehouse Team and 600 W Chicago building management had decided against using digital screens to display the menus for the three restaurant sections within their food hall. They wanted physical menu boards that looked sophisticate like the rest of the space, but were easily interchangeable and reasonable to update in the future. I worked with both teams to create these menu panels with vinyl and PVC text, hung with french cleats.
Other Signage solutions
Menu on queueing stanchion
Menu on queueing stanchion
Exterior space signage
Exterior space signage
Exterior space signage
Exterior space signage
Exterior space signage
Exterior space signage
Exterior table napkin holders with instructions for placing orders
Exterior table napkin holders with instructions for placing orders
Exterior chalkboard sign
Exterior chalkboard sign
Exterior chalkboard sign
Exterior chalkboard sign
Interior vinyl wall art
Interior vinyl wall art
Interior chalkboard sign art
Interior chalkboard sign art
Interior chalkboard sign art
Interior chalkboard sign art
Chalk marker art on glass salad bar sneeze guard
Chalk marker art on glass salad bar sneeze guard
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